What's Actually Inside a Hustle Bar?

When we were building Hustle, one of the things we kept coming back to was a pretty simple question: why does every protein bar stop short?

You'd pick one up, flip it over, and it was just protein. Sometimes decent protein, sometimes not. But nothing else that actually did anything useful. No creatine. No micronutrients worth mentioning. Just a glorified snack dressed up in gym clothing.

So when we built Hustle, we wanted every single ingredient to earn its place. Here's what's in it and why.

Protein

Protein helps support post-exercise recovery, muscle function, and muscle anabolism (the process through which the body builds, repairs, and grows muscle tissue using amino acids).

That's why protein sits as a core element of the Hustle bar, giving your body the essential building blocks for recovery because performance matters (Pearson, Hind and Macnaughton, 2023; Pasiakos, Lieberman and McLellan, 2014).

Creatine

Creatine sits at the core of the Hustle formula alongside protein, combining support for strength, power, and high-intensity exercise performance with potential benefits for cognitive function, particularly under demanding conditions such as sleep deprivation. (Wax et al., 2021; Xu et al., 2024; McMorris et al., 2006).

Vitamins & Minerals

The added vitamins and minerals aren't there for the label padding, they’re included because they play recognised roles in energy metabolism and fatigue, adding a layer of function that goes beyond a standard protein bar (Tardy et al., 2020). This includes key micronutrients such as vitamin C, vitamin D, B vitamins, iron, zinc and copper.

Put simply, every part of the Hustle Bar formula is there for a reason.

Why it all works together

Most bars give you one thing. Hustle gives you a formula - protein for recovery, creatine for performance, vitamins and minerals for energy and day-to-day function, all in one place.

Every ingredient is there for a reason. That was the brief from day one, and it hasn't changed.

Discover our bars

References

Check out the studies referred to here:

McMorris et al. (2006). Effect of creatine supplementation and sleep deprivation, with mild exercise, on cognitive and psychomotor performance. Psychopharmacology, 185(1), 93–103.

Pasiakos, Lieberman & McLellan (2014). Effects of Protein Supplements on Muscle Damage, Soreness and Recovery. Sports Medicine, 44(5), 655–670.

Pearson, Hind & Macnaughton (2022). The impact of dietary protein supplementation on recovery from resistance exercise-induced muscle damage. European Journal of Clinical Nutrition, 77(8).

Tardy et al. (2020). Vitamins and minerals for energy, fatigue and cognition. Nutrients, 12(1), 228.

Wax et al. (2021). Creatine for Exercise and Sports Performance, with Recovery Considerations. Nutrients, 13(6), 1915.

Xu et al. (2024). The effects of creatine supplementation on cognitive function in adults. Frontiers in Nutrition, 11.